Laura

anticipate future circumstances


The Best Method to Develop Your 2022 Business Plan

One thing that is always the same is the necessity of having a an effective plan for organization. Even after you open your doors, you'll continue to review, modify and perfect that plan in order to improve operations. Given the current pandemic that has created so much uncertainty, building an effective plan for 2022 could feel more difficult than it was in the past.

There's positive news. You can ease the stress off by sticking to these key points.

1. Recognize your biases and assumptions  Business plans usually have at least some assumptions. For instance, you could think that your company must be run according to certain rules. One thing that I learned from the investment industry is that, despite the fact that there are many variations, they don't always go as planned. Sometimes, what you think will occur is completely different from the reality.
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Have a look at your assumptions the previous year. What was the best? What didn't? What was successful? Why did they fail? The answer to that question will help you to avoid making similar mistakes. If you've never had plans before, you should be aware of the possible issues. Give yourself some breathing room in both cases and keep in mind that everything happens.

2. Check your results  Sometimes, your results could be very unexpected. This is not necessarily because you did something right or not, it could be due to the many moving parts involved. Examine the results and apply them to guide your business. If customers purchase twice as much product than they originally believed they would and the market and attitudes aren't drastically different, it may be worthwhile to invest more in that product over the next year. To find out whether the results are anomalies or long-term trends in your company, you need to be more discerning. But don't start blind.

3. Make some projections  People can see what your commitments are by looking at projections. For instance, you might declare that you'll spend $500,000 on advertising or $1 million on Project A. That's very attractive to investors and shareholders who want to know that you know where you're going. In one of the businesses that I started, these kinds of projections helped me to find partners. If you're both honest and confident, your projections can mold your situation and impact the kind of support you receive.
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Projections can also anticipate future circumstances and acknowledge foreseen problems. To illustrate this point I didn't think of having to raise more money when I founded an FinTech business. I wasn't aware of what might be the outcome for the stock market in the event of a plunge. I simply assumed that everything would turn out well. I was unable to answer the questions of venture capitalists about what it might cost in various scenarios. The business collapsed because I did not have a plan of how I would be able to survive when disaster hit. If I had written out the steps to take in various scenarios, I might have been better positioned to ensure that my doors remained shut.

It is essential to keep your business plan flexible because the market and world can change very quickly. Be prepared to pivot and react rapidly. These same points can be applied to any plan you create for your company. Start early, be clear about who you are and keep your promises. It is possible to make amazing things happen quicker if you clarify your identity, and set goals.