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How long should your Business Plan be?

A useful business plan depends on its purpose. It could be as simple as a sketch on an envelope or as long and detailed as a document that outlines a complex enterprise. A business plan can be as short as 15 pages. There's plenty of space to be more thorough and more detailed than that.



The nature of your business is a significant factor. Simple concepts can be simple to explain. To convey the message, you may have to explain an intricate idea or new type of business.

Your plan's purpose determines how long it'll take to complete. If you want to use your plan to seek millions of dollars in seed capital to start an untested venture, you might have to spend a lot of time explaining and convincing. An abbreviated version is fine if the plan is used internally to manage the ongoing operations of a company.

Who Needs an Business Plan?  The person who doesn't plan to go into business is likely to be the only person who doesn't require an enterprise plan. It's not necessary to have a business plan to begin a new project or even to work at your job. If you're beginning or expanding your business that requires a substantial investment of time or money, energy or resources, it's essential to establish a strategy.

Startups. The classic business plan writer is an entrepreneur seeking funds to help start a new venture. Many great businesses started on paper. They had a plan to persuade investors to invest in their ventures.

The majority of books on business planning are targeted at entrepreneurs with startups. The reason for this is because they are the ones most likely to be grateful for the tips. But, don't believe that only cash-strapped startups need business plan. Plans are useful for business owners at every stage of their business's life regardless of whether they're looking for financing or are looking for ways to invest surplus funds.

Established businesses looking for assistance. Business plans may not be written by bright entrepreneurs. A lot of them were written by or for companies that are well-established beyond the startup stage. WalkerGroup/Designs is an example of a business which was founded as a designer for large retail stores. Ken Walker, founder of WalkerGroup/Designs developed the concept for trademarking and licensing the 01-0100 symbol to clothing manufacturers and other companies as a type of numeric shorthand in the future millennium. Walker developed a business plan and forecasts which helped convince large retailers to carry 01-0100 products before embarking on the costly and challenging task of trademarking them worldwide. It helped make the new venture a winner long before the day of its debut. "As as a result of the retail support up front," Walker says, "we had more than 45 licensees running the gamut of products nearly from the very beginning."

Mid-stage companies may develop plans to assist them in obtaining financing. But the amount they are seeking might be higher and the investors may be more open to the idea. To manage an already growing business, they may feel the need to create plans. The plan can be viewed as a useful instrument for communicating the company's vision and goals to customers, suppliers, and other parties.

Be sure you keep your Checklist up to date

Here are seven great reasons to revise your business plan. Update your business plan immediately If any of these apply to you.
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The new financial year is about to start. If your industry changes rapidly, you may need to update your plan each year, either monthly or quarterly.  You require financing or additional financing. Lenders and other financiers require an updated plan in order to assist them with the financing decision.  There's been a major market shift. Updates to plans are required due to changing client preferences, consolidation trends between clients, and shifts in regulatory climates.  Your firm is currently developing or is intends to develop a new product, service,, or skill. It's time to update the plan you wrote if your business has significantly changed since the time you first created it.  A management change has taken place. Management needs to be updated regarding your business and its goals.  Your business has reached the threshold of moving out of your home office, crossing the threshold of $1 million in sales or hiring 100 employees.  The reality isn't what you had hoped for. Maybe you didn't do as well as you wanted or the situation has changed more rapidly than expected. But if your plan seems irrelevant, redo it.

Find the right strategy for you  There are many aspects that business plans share in common. These include cash flow projections, marketing plans, and other financial information. They often share some common goals, like raising money or persuading partners to join the company. The business plan is not identical to every other business.


There may be a need for an entirely different kind of business plan depending on your business and the goals you have for. Plans vary widely in terms of length, their appearance, the detail of their content and the different emphasis they place on different aspects of business.

It is crucial to pick the best plan. This can affect your overall plan's effectiveness. Your plan should be able to present your company and you in a positive, precise manner. That's true no matter the purpose you're planning to use your plan or whether it's for presentation at a venture capital conference or not leave your office or be presented outside of the internal meetings for strategy.
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It is likely that you will pick clothing that best highlights your best features when shopping for clothing. The same applies to your business plan. Your company should be able to highlight any positive points and make sure they are taken into consideration.