4 Steps to Starting an Small Business Online
Step 1: Start a business that fulfills the requirements of a particular need.
Most people starting on their own fall into the trap of seeking first a great product, and then a market.
If you want to improve your odds of success, you must find an opportunity to market. It is important to find a group of people looking for solutions to a problem but not finding many results. This kind of market research can be done thanks to the internet.
Check out online forums to learn about the most frequently asked questions and the problems being solved.
You can use keyword research to find keywords that are frequently searched however, they are not a lot of competition to other sites.
Take a look at your competitors' sites to see what they do to meet the demand. Next, you can apply your knowledge to develop a product in a market already populated -- and do better.
Step 2. Write copy that sells.
It's possible to use an established sales strategy that will guide clients through the selling process starting from the moment their visit to the point they have made a sale.
Make readers want to read more by using an engaging headline
Define the issue you address with your product.
You will be seen as a problem-solver.
Include testimonials from customers who have tried your product.
Discuss the product and how it benefits the user.
Make an offer
Provide a solid guarantee.
Instill the sense of urgency.
Request the sales.
In your copy, focus on how your product or service can help people solve their issues or improve their lives. Imagine you as a customer asking, "What's the deal for me?"
Step 3. Design and create your website.
Now that you have your product and market in place, you can begin to create your own small-business web site. It's important to keep it simple. You only have five seconds to get the attention of someone else or, they're gone, never to be ever seen again. These are some key things to keep in mind
You can pick one or more plain fonts that have a white background.
Your navigation should be easy and clear and do it's the same for every page.
Only use graphics, audio or video if they enhance your message.
You can add an opt-in feature to gather e-mail addresses.
Easy purchase -- only two clicks to get potential customers to pay
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Your website could be considered to be your online storefront.
Step 4 - Use search engines to bring targeted buyers to you website.
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Pay-per-click is the most efficient way to get visitors to your brand new website. It offers two advantages over waiting for visitors to arrive organically. First, PPC ads show up in search results immediately, and second, PPC ads allow you to experiment with different keywords as well as headlines, prices and selling approaches. PPC advertisements not only permit you to generate instant traffic, but they also allow you to find your most-converting keywords. Then, you can use the keywords to spread throughout your site's text as well as code. This can improve your rank in the organic results of search engines.